A Family Legacy Holding Company
Amanda Lang Holdings LLC is the parent company behind a growing family of businesses — created to turn one family's resilience into ownership that lasts: real companies, held in one house, passed down with intention.
Our Story
Amanda Lang Holdings exists because of a story much older than the company itself — the journey of a family, and of a people, from Africa to America, and from survival to building something that can be handed down.
The Journey
We are tracing our family tree — learning where our people began, what was taken from them, and how, generation after generation, they endured, rebuilt, and rose. This company is where that story lands: grit converted into ownership.
Our story begins on the African continent — in the cultures, families, and communities our ancestors were taken from. Recovering those roots is the first work of our family history, and we are pursuing it deliberately.
Our ancestors were carried from Africa into slavery in America and put to work on the plantations of Georgia. We name that honestly: slavery is part of this family's story. What defines us is not only what was done to them, but what they did with it — they survived, they kept family together against every odd, and they built lives out of nothing.
Generation by generation — through emancipation, migration, and every era since — this family worked, saved, raised children, and reached for more than survival. Resilience and grit are not slogans for us; they are the documented pattern of our line.
Today our family lives in cities across the United States. Amanda Lang Holdings is deliberately built for that reality — one family house, with members everywhere, holding what we build together in a single structure.
Generational wealth is the answer this generation gives to all the ones before it: businesses owned outright, held by a family company, with separate accounts, clean records, and a structure designed to outlive any one of us — so the next generation starts from ownership, not from zero.
Our genealogical research is ongoing. As we document names, places, and records, this story will be told here in fuller detail — in honor of the ancestors who made it possible.
Company Structure
Holdings sits at the top and owns the operating company beneath it. Each business keeps its own accounts and its own lane. Select any part of the structure to see its verified details.
When formed, Spillman Stays will be its own company under Holdings — a separate branch, not part of the retail business.
Portfolio
Our operating company, wholly owned by Amanda Lang Holdings LLC. It does business as Retail Boss and carries the BossBatey name — the founder's professional identity — as its maker mark across every product it releases.
A planning and stationery brand built for the people who run retail. Its first product, the Retail Boss Planner, is a working system for beauty and luxury retail managers — sales goals, KPI tracking, coaching, staffing, clienteling, inventory, and events, organized on the retail 4-5-4 calendar.
A future hospitality venture, envisioned under the name Spillman Stays, is part of the family's long-term plan. No entity has been formed yet; when it launches, it will be held as its own company under Holdings, separate from the retail business.
Holdings grows the way the family tree did — one strong branch at a time. Each new venture is tested in the real world first, formed as its own company, and only then brought under the family umbrella.
Principles
Wages built this family's present. Ownership — of companies, brands, and eventually property — builds its future. Holdings exists to hold what we own.
Every venture gets its own entity, bank account, and books. Clean separation protects each business — and the family — as the portfolio grows.
Our first businesses grow out of deep, real-world industry experience — decades of luxury retail leadership turned into products that serve that world.
Decisions are made for the generation after next, not the next quarter. Structure, records, and brand are kept clean enough to transfer with pride.
Founder
Sherra Batey founded Amanda Lang Holdings LLC to give her family's ambitions a permanent home. Her career in luxury retail leadership has taken her to markets across the United States, from Chicago and New Orleans to Savannah and Dallas.
That experience is the foundation of the portfolio: counter management, sales and KPI discipline, coaching, events, inventory, and clienteling, learned inside the department stores and luxury brands she now builds products for.
Under her professional identity, BossBatey, she is developing Retail Boss and the Retail Boss Planner — and, in time, the hospitality ventures that follow. The goal is singular: a family enterprise strong enough that her sons' generation — and every generation after — inherits ownership, not just stories.
The stories matter too. Sherra is documenting the family's journey — from Africa, through slavery on the plantations of Georgia and on to freedom, to the family spread across America today — so the wealth this house builds is always tied to the resilience that made it possible.